Brand Identity: Ogden Dreads
Ogden Dreads was a fresh startup that needed a brand identity including a full logo suite, associated assets, style guide for direction on implementing the branding, and associated print collateral.
Ogden Dreads is all about creative expression and welcomes anyone and everyone who wants their own unique & custom style. Whether that's simple maintenance or creating something new and different. The brand called for a clean and professional look while remaining free-spirited and fun.
Solution
A brand system was needed to develop not only the logo and accompanying suite, but to also define and showcase the personality of Ogden Dreads. This carried through to collateral like aftercare information, business cards, and coupon cards for their customer base.
Result
A style guide provided guidance to Ogden Dreads on how to implement their brand identity to best market their services and present themselves. A full brand system was developed, from associated typography to an extended color palette, graphic elements, and examples of photography.